Nina Oyama
The Cure for The Common Frown
Nina Oyama stands as Australia's up-and-coming comedian, a powerhouse that seamlessly fuses quirky and cool into a unique comedic style. Collaborating alongside Junkee, the mission was to create a comprehensive brand for Nina Oyama, ensuring a seamless presence across both print and digital platforms.

Drawing inspiration from Nina's distinctive personal style, interviews, and social media presence, a brand identity was meticulously crafted to capture the essence, appearance, and flair of Nina Oyama. The tone of voice, both visually and through copy, mirrors the effervescent burst of a glittery bath bomb—an explosion of color that resonates with Nina's vibrant personality.

The core color, brown, serves as a nod to Nina's authenticity—raw, rich, and a touch awkward. Bold headlines and clean sans-serif typography were strategically chosen to cut through the noise, capturing the energetic tonality of Nina's comedic prowess.

A unique touch in the brand identity lies in the use of a 3D effect on typography, subtly alluding to laughter—the motion of air filling the lungs as the audience bursts into laughter, a skill at which Nina excels. This silent nod adds a dynamic and playful element, further reflecting the joyous and infectious nature of Nina Oyama's comedic performances.

In essence, the brand created for Nina Oyama is a visual and tonal celebration of her individuality, ensuring her presence resonates with authenticity and leaves a lasting impression in the hearts of her audience.

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