ISABEL UGONOTTI
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Sincerely Yours,
Words and Letters Transcend The Ordinary
Sincerely Yours is not just a brand; it's a realm where words and letters transcend the ordinary, coming to vibrant life.
In each misspelled word, watermark, and doodle, the brand captures the profound emotion and time invested in crafting a
letter. The mission at hand: to challenge conventional perceptions of handwritten letters and encourage people to reimagine the act of writing.
Handwritten letters possess a unique permanence that sets them apart from their electronic counterparts, which, after a fleeting moment, vanish into the vast expanse of the internet cloud. There's an undeniable warmth and comfort in opening
a dusty shoebox under your bed, discovering the "good luck" letter from grandma on your first foray into the real world.
The brand identity of Sincerely Yours revolves heavily around typography, provoking and transforming the meaning behind
every word on the page. Much like the art of writing a letter, the logo features a deliberate sign-off, leaving the conversation perpetually open-ended—a nod to the notion that a letter is a continuous exchange, never truly finished.
The contrast of burgundy red and fluorescent orange, reminiscent of stacked lined paper, serves as a visual metaphor for
the boundless possibilities and enchantment encapsulated within each letter. It conveys the magic of words that can flourish, inviting individuals to explore the endless potential that lies within the strokes of a pen. Sincerely Yours calls you to partake in the timeless joy of expressing sentiments on paper, ensuring that every written word carries a significance that endures beyond the nature of digital communication.
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